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PROJECT · 60-DAY RESCUE

Damaged reputation, fully rehabilitated.
We diagnose root cause, handle delistings, and rebuild reputation over the following 60-90 days.

Your inbox placement collapsed. Spamhaus listed you, or SNDS turned red, or Postmaster Tools shows a complaint spike, or campaigns suddenly defer to spam folder. You've tried submitting delist requests; they were rejected, or the listing came back within weeks. You're losing revenue from sends that don't reach inboxes, and the cause isn't obvious.

Reputation Recovery is a 60-day structured rehabilitation programme. We don't just submit delist requests; that's what failed last time. We audit infrastructure to find root cause, fix what caused the damage, then handle delisting with documented evidence so the listing doesn't come back. €999 one-time, no recurring fee. Honest feasibility assessment in first 48 hours; if recovery is unlikely, we say so before charging the rest.

total fee €999 one-time
duration 60 days
recovery rate ~80% typical
audit phase 48 hours initial
why recovery is harder than warming

The asymmetry of reputation damage.

Building reputation from zero takes 30 days of disciplined warmup. Recovering damaged reputation takes 60 days, and fails about 20% of the time. The asymmetry isn't accidental. Receivers track reputation over rolling time windows; bad signals weight more than good ones, and stay in the window longer. A clean IP with no history is treated cautiously but neutrally; a damaged IP with negative history is treated adversarially until enough clean signal accumulates to outweigh the negative.

The trap most operators fall into: submit Spamhaus delist request, get delisted, resume sending, get listed again within weeks. The delisting succeeded mechanically, but the underlying cause wasn't addressed. Spamhaus's automated systems detect the same pattern again, re-list the IP, and now the case file shows repeat-listing which makes future delists harder. Each cycle damages the reputation further; after 2-3 cycles, the IP becomes effectively unrecoverable.

The right approach addresses root cause first. About 60-70% of damaged-reputation cases trace to specific identifiable issues: list quality problems (purchased lists, scraped contacts, very old data), content pattern issues (specific phrases, image/text ratios, unusual link patterns), authentication failures (DKIM signature breaks, SPF alignment misses), or infrastructure problems (shared IP range with other senders, misconfigured rDNS). These causes can be identified, fixed, and delisting then succeeds durably.

The remaining 30-40% trace to harder causes: sender behaviour patterns that violate receiver standards (effectively unsolicited bulk regardless of how it's framed), repeat abuse history accumulated across incidents, content categories that receivers have decided to throttle generally. These cases recover at ~60% rate when sender is willing to change behaviour, ~20% when they aren't. We assess during initial audit and tell you honestly which category fits your case.

60-day recovery timeline

Phase-by-phase what happens.

Click any phase to see what we do during that period and what you should expect to see in your reputation metrics. Not all phases run sequentially; some overlap (delisting starts during audit; monitoring runs throughout).

phase 1 of 5

Forensic audit (Days 1-7)

We pull every available signal: Spamhaus listing reasons (SBL, CSS, XBL, DBL with case IDs), Microsoft SNDS history, Gmail Postmaster Tools data going back 90 days, your bounce logs from the past 30 days, DKIM/SPF/DMARC alignment results on recent sends, content fingerprint analysis across recent campaigns, list acquisition history if available.

Output by day 7: written audit report with most likely root causes ranked by confidence level (high/medium/low), specific evidence supporting each cause identification, recommended remediation steps, and honest feasibility assessment. About 60-70% of cases identify cause with high confidence; 20-30% medium; 10-15% require more investigation.

About 5% of recoveries finish ahead of schedule (40-50 days) when audit identifies cause quickly and delisting is straightforward. About 10% require extension to 75-90 days when complications appear. Extension included in original €999 fee; we don't charge more for taking longer when needed.

honest pre-order assessment

Recovery feasibility checker.

Tell us roughly what's wrong. The checker estimates recovery feasibility based on damage signals and root-cause indicators. Not a formal audit (that's the first 7 days of engagement), but a calibrated initial estimate so you can decide whether ordering makes sense.

estimated feasibility

Recovery likely

~80% recovery probability

Initial assessment: Damage signals are moderate; recovery viable with structured 60-day programme. Root cause appears identifiable; delisting should succeed when properly addressed.

Expected approach: Standard 60-day programme. First 7 days for forensic audit; days 7-14 for remediation; days 14-30 for delisting cycle; days 30-50 for re-warmup; final 10 days for stabilisation and handover with attestation document.

Confidence: Initial estimate based on signal patterns; formal audit (first 7 days of engagement) refines feasibility estimate. If audit reveals cause is unrecoverable category, we refund €749 (€250 audit fee retained for work done) and provide written documentation.

Checker is a calibrated initial estimate. It doesn't replace the formal audit conducted in first 48 hours of engagement. Cases at lower-end feasibility (under 50%) should consider whether the underlying business model can be adjusted to address root cause; recovery without behaviour change rarely holds.

vs alternatives

Recovery vs DIY vs delist-only services.

The shortcut path (just submit delist requests) appears cheaper but produces re-listings within weeks. Comparison shows where each path leads and why root-cause approach costs more upfront and saves more over time.

  us
Reputation Recovery
DIY recovery
(your team)
"Just delist" services
($50-300 fixed-fee)
Burn-and-rebuild
(new IP/domain)
Includes root-cause auditYes (7-day forensic)Depends on team capacityNo (delist-only)No (skip the question)
Addresses underlying issueYes (remediation phase)VariableNoNo (issue remains in your sending)
Includes delistingYes (all major RBLs)You submitYes (their primary scope)N/A (new IP, no listing)
Includes re-warmupYes (30-day)OptionalNoYes (fresh IP needs warming)
Final attestation documentYes (audit-ready)Self-documentedDelist confirmation onlyN/A
Direct fee€999 one-time~€2,000 engineer time equivalent€50-300 per delist€199 + €199 (WaaS new IP)
Time investment (your team)~5-10 hours coordination40-80 hours full DIY~2 hours per delist cycleMigration time + warmup wait
Lost revenue during recoverySome (pause during audit)VariableContinues damaging reputation30-day warmup before resuming
Re-listing rate~5% within 6 months20-40% (DIY skill-dependent)60-80% within 90 daysIssue migrates with sending behaviour
Reputation rebuilt durablyYes (root cause addressed)Depends on diagnosis qualityNo (cause remains)Until same patterns recur
Day-60 outcome~80% fully recoveredVariablePossibly delisted, root cause untouchedFresh IP at production capacity
6-month follow-up status~95% remain healthy~70% remain healthy~25% remain healthy~50% have recurring issues
Best forOps needing durable recovery + audit trailTeams with deliverability engineerSingle false-positive listingsGenuinely unrecoverable cases
Wrong fit whenYou won't change underlying behaviourNo deliverability engineerListing has identifiable root causeYou want to keep the IP/domain

Delist-only services have a place: occasional false-positive listing on a healthy IP with no behaviour issue. For those cases, $50-300 fee makes sense. For damaged-reputation cases where root cause is real, delist-only services produce re-listings within weeks. The economics work against you over the cycles. Burn-and-rebuild can be the right answer when recovery is unfeasible (severe damage, behaviour patterns outside our recoverable categories); we'll tell you honestly if that fits.

honest fit assessment

Who orders, who shouldn't.

good fit
  • Your IP or sending domain is on Spamhaus SBL, CSS, XBL, DBL or another major blocklist. The most common cause of inbox-rate collapse and the most addressable through structured recovery.
  • Your inbox placement collapsed within the last 90 days and you don't know exactly why. Audit phase identifies cause; remediation addresses it; delisting succeeds because root cause was fixed first.
  • Microsoft SNDS shows red or yellow where it was green before. Indicates accumulated negative signal at receiver level; recovery rebuilds positive signal through engagement and clean sending.
  • Gmail Postmaster Tools shows complaint or spam-rate spike. Receiver-side reputation issue addressable through list cleaning, content remediation, and sending pattern adjustment.
  • You've already tried submitting delist requests and they were rejected or came back listed within weeks. Indicates root cause wasn't addressed; recovery diagnoses why and fixes it.
  • You need audit trail documentation for compliance review or legal record. Final attestation document provides audit-ready evidence of remediation steps taken.
poor fit
  • You expect immediate inbox restoration. Recovery takes 30-60 days when done right. Day-1 fixes don't exist; we won't pretend otherwise. If business need is "send today," consider running fresh infrastructure (WaaS new IP) parallel to recovery.
  • You're not willing to pause sending during audit phase. Pausing is sometimes mandatory. Continuing to send while damaged accumulates more negative signal and undermines recovery. If pause isn't acceptable, recovery isn't viable.
  • You want delisting without addressing root cause. That path leads to re-listing within weeks. We don't offer it because we can see the outcome before doing the work. Delist-only services exist if you insist; we're the wrong vendor for that approach.
  • Your "reputation problem" is unsolicited bulk practice. If you're sending to scraped/purchased lists or content that violates receiver standards, the underlying issue is in your business model, not infrastructure. We can audit and decline cases where root cause falls into our AUP exclusions.
  • Severe damage case (multiple Spamhaus categories, sustained over 6 months). Some cases reach unrecoverable state; we'll assess in initial 48 hours and recommend burn-and-rebuild path if feasibility is below 30%. Refund of €749 if we assess as unrecoverable.
  • You expect us to handle ongoing operations after recovery. Recovery is a 60-day project, not ongoing service. Post-recovery operations need separate Deliverability Monitoring (€49/mo) subscription if desired.
scope of programme

What's in the €999.

01

Initial 48-hour audit

Forensic infrastructure review covering all available signals. Spamhaus listing details with case IDs and specific reasons; Microsoft SNDS data including historical movement; Gmail Postmaster Tools data going back 90 days; your bounce logs from past 30 days; DKIM/SPF/DMARC alignment results on recent sends; content fingerprint analysis across recent campaigns; list acquisition history if available.

Output: written audit report identifying most likely root cause(s) with confidence levels (high/medium/low), specific evidence supporting each cause identification, recommended remediation steps. Report is honest about uncertainty when present; we don't fabricate certainty we don't have.

02

Honest feasibility assessment

By day 2 of engagement, written feasibility assessment with recovery probability estimate. If assessment is below 30% recovery feasibility, you can choose to terminate with €749 refund (€250 retained for audit work). Most cases (90%+) assess at 60%+ feasibility and continue with full programme.

Categorical exclusions where we decline: cases requiring sender to continue prohibited behaviour (unsolicited bulk, content categories outside our AUP), cases where damage traces to repeated abuse pattern accumulated over 12+ months, cases where multiple Spamhaus categories with case files showing repeat-listing pattern.

03

Remediation plan with concrete steps

Specific actions to take before delisting begins: list pruning protocols (which segments to remove and why), content adjustments (specific patterns to change), authentication corrections (DKIM/SPF/DMARC/MTA-STS fixes), sending pattern changes (volume ramps, time-of-day shifts, recipient-domain throttling), infrastructure migration if needed.

Plan reviewed with you on Telegram before execution. We don't apply changes you haven't approved. Some changes require coordination with your team (list segmentation, content review); we coordinate timing and provide specifications.

04

Spamhaus delisting with documented evidence

Spamhaus accepts well-documented delist requests within 7-14 days when listing reason has been credibly addressed. We compile the evidence package: logs showing remediation actions taken, configuration changes documented, attestations of behaviour modifications, before/after metrics where applicable.

About 75% of cases resolve within first submission cycle. About 20% require second submission with additional evidence (Spamhaus reviewer requests specific clarification). About 5% require escalation through Spamhaus's review process; we handle the escalation correspondence.

05

All major RBL delisting

Barracuda (their portal-based process), SORBS full and partial zones (different submission paths per zone), UCEPROTECT level 1/2/3 (where eligible; levels 2 and 3 mostly auto-clear on inactivity), SURBL, Invaluement, Lashback UBL, Mailspike, Sender Score Certified, CBL/XBL components, and the long tail of 60-70 other DNSBLs that occasionally appear.

Each RBL has different submission process, review criteria, and timing expectations. We've handled all of them across recovery cases; we know the specific gotchas (SURBL response window, UCEPROTECT escalation paths, Invaluement contact protocols).

06

Re-warmup with engagement signals

30-day re-warmup using same engagement network as fresh warmup. Logarithmic ramp from low volume back to production capacity. Engagement signals from curated network help receivers see clean signal restoration following the negative signal accumulation.

Re-warmup differs from fresh warmup in subtle ways: historical reputation data still affects receiver treatment, so progress can be slower than fresh warmup of completely- clean IP. About 5% of recoveries require extended re-warmup (days 30-65 instead of 30-50); extension included.

07

Weekly progress reports

Sent each Monday during recovery. Includes: current RBL status across all major lists, Postmaster Tools rating changes, SNDS score movement, specific actions taken previous week, week-ahead actions, anomalies or concerns flagged, schedule adherence vs original 60-day plan.

08

Final attestation document at handover

Day-60 deliverable. PDF document showing: recovery completion confirmation, before/after reputation metrics (Postmaster Tools ratings, SNDS scores, RBL status, inbox placement estimates), root cause summary identified during audit, remediation actions taken with documentation, recommended ongoing practices to prevent recurrence, recommended monitoring (Deliverability Monitoring service referral).

Document is audit-ready format suitable for compliance reviewers, legal records, board reporting, vendor due diligence. Format refined through customer use across multiple compliance and audit contexts.

questions before you order

Frequently asked.

Why does recovery take 60 days?

Three phases each requiring real time. Audit + pause: 7-14 days for forensic analysis and infrastructure quarantine. Delisting cycle: 7-21 days because Spamhaus and other RBLs review submissions on their schedule, not ours. Re-warmup: 30 days because reputation rebuilds at the same pace it built originally; you cannot compress it without breaking the rebuild. Total: 44-65 days. We standardise at 60 to provide consistent expectations.

Some vendors offer "rapid recovery" in 1-2 weeks. The outcomes don't hold; reputation rebuilt that fast collapses again within 30-60 days. We've audited customers post-rapid-recovery and found 70-80% needed re-recovery. The slow path is the only path that holds.

Will my reputation fully recover?

In ~80% of cases, yes, when root cause is properly addressed. Recovery rate depends on damage severity and root cause type. Infrastructure-side issues (misconfigured authentication, IP range problems, technical errors) recover at ~95% rate. Sender-behaviour issues (poor list quality, content patterns, repeated abuse) recover at ~60% rate.

We assess feasibility during initial 48-hour audit. If recovery is unlikely (below 30% feasibility), we say so and refund €749 (retaining €250 for audit work). About 5-10% of cases assess as unrecoverable and we recommend burn-and-rebuild path instead.

What if recovery doesn't work?

Two scenarios. Scenario 1: audit identifies cause as unrecoverable in initial 48 hours; we refund €749 with written feasibility documentation, you decide whether to pursue burn-and-rebuild. Scenario 2: recovery proceeds but day-60 outcome falls short of full recovery; we extend programme at no extra cost (additional 30 days), or provide partial refund based on partial recovery achieved (case-by-case discussion).

About 80% of recoveries succeed fully; 10% achieve partial recovery; 10% require either extension or refund. We track outcomes honestly and the page metrics reflect actual customer outcomes, not marketing claims.

Can I send during recovery?

Depends on phase. Days 1-14 (audit + remediation): no production sending; pausing is mandatory. Continuing to send while damaged accumulates more negative signal and undermines recovery work. Days 14-30 (delisting): limited test sends only, coordinated through us. Days 30-50 (re-warmup): customer mail integrates from day 35 in coordinated schedule, similar to fresh warmup pattern. Days 50-60: production sending resumes at full warmed capacity.

For operations that genuinely cannot pause, we recommend running parallel infrastructure (fresh IP via WaaS for sending during recovery, damaged IP rehabilitated for future use). Adds €199 + €199 to total cost but maintains sending continuity.

Do you handle domain reputation or just IP?

Both. Domain reputation (DBL listings, domain-level content classifier reputation, DKIM-aligned domain history) handled alongside IP reputation. Often domain and IP reputation are correlated (issue at infrastructure level affects both); recovery addresses them together.

For domain-only damage (DBL listing with healthy IP), scope adjusts: more focus on domain remediation, less on IP re-warmup. Total fee remains €999.

What about my customers / list during recovery?

Your customer relationships are yours. We audit list quality (segmenting active vs inactive, identifying problematic segments) but we don't communicate with your customers. List cleaning recommendations go to you; you execute through your existing list management.

About 30-40% of recoveries identify list quality as primary or contributing cause. List cleaning becomes part of remediation phase; specific segments removed from active sending list (though not deleted; usually moved to suppressed status for safety).

Can I get a partial recovery if budget is tight?

Limited options. We can audit only (€299, our standalone Audit product) which gives you the diagnosis without the recovery execution. With diagnosis, your team can execute DIY recovery if capacity exists. Most teams don't have the deliverability engineer time to execute complex recoveries DIY; the audit-only path works for teams with that capacity.

Or we can do delist-only on identified false-positive cases (single-RBL listing with no underlying root cause). Costs €149 (our Blacklist Removal product). For those specific cases, full Recovery is overkill.

How does payment work?

Full €999 charged at order. After 48-hour audit, if feasibility assessment is below 30%, €749 refunded (€250 retained for audit work). Payable in any of our 11 supported cryptocurrencies via self-hosted BTCPay.

No subscription, no recurring fees. After recovery completes, ongoing operations (Deliverability Monitoring €49/mo) optional. We don't bundle ongoing services into recovery fee; customer chooses what's needed post-recovery.

What happens after the 60 days?

Reputation is rebuilt and infrastructure remediated. About 95% of recovered customers maintain healthy reputation 6 months post-recovery without additional services. The remaining 5% encounter recurrence, usually because behaviour patterns weren't fully adjusted during remediation.

Recommended ongoing: Deliverability Monitoring (€49/mo) to catch issues at 15-minute granularity, periodic audit (€299) at 6-12 month intervals to verify health, and consulting (€199/hour) for strategic decisions affecting reputation. None mandatory; many recovered customers don't subscribe to anything ongoing.

Recovery pack composition and engagement timeline

Recovery pack provides comprehensive recovery scope when single-component recovery services are insufficient. The pack composition reflects what severe reputation incidents typically require: blocklist removal across multiple lists, reputation recovery work spanning 60-120 days, audit work to identify and address root causes, monitoring infrastructure deployment for sustained recovery validation.

Standard recovery pack timeline: weeks 1-2 cover comprehensive diagnostic plus immediate blocklist removal submissions, weeks 2-6 cover sustained reputation work with controlled volume restoration, weeks 6-12 cover stabilization with reputation monitoring across all major signal sources, weeks 12-16 cover handover to ongoing operational discipline.

Pack pricing reflects the integrated scope: EUR 8,500 for standard recovery pack covering single-domain operations with up to 3-4 concurrent blocklist issues. Expanded scope for multi-domain operations or ESP-style recovery quoted case-by-case based on specific situation assessment during initial scoping conversation.

Ready to recover your reputation?

Telegram order takes 15 minutes. Initial audit begins within 24 hours of payment confirmation. Feasibility assessment by day 2; if recovery is unfeasible, €749 refunded with written documentation. Otherwise, full 60-day programme proceeds. Final attestation document at handover.

# Median Telegram response: 12 minutes during operating hours