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ACELLE 4.1.5 LTS · LARAVEL 12 · WHITELABEL SAAS · NO KYC

Acelle Mail preconfigured for whitelabel SaaS operations.
Laravel 12, Redis queues, Supervisor, payment gateways.

Acelle Mail is the Laravel-based alternative to MailWizz in the self-hosted email marketing market. Same categorical position (PHP application layer above your delivery infrastructure), distinct architectural choices: Laravel 12 framework rather than Yii, native Redis queue support out of the box, Supervisor integration for safe distributed worker processes, built-in Zapier integration since version 4, and a multi-tenant SaaS framework that ships with five payment gateways pre-integrated. The codebase is more modern; the SaaS capabilities are deeper out of the box.

We deploy Acelle on hardware sized to your subscriber base, with the LEMP stack tuned for Laravel performance characteristics: PHP-FPM with Laravel-specific opcache preloading, MySQL InnoDB sized for the application's schema patterns, Redis configured as queue backend, Supervisor running worker processes under monitored restart policies. License included matched to your tier (regular for self-use, extended for SaaS). Whitelabel framework configured so your customer workspace looks like your brand from day one.

License Included · perpetual
Server From €79/mo
Setup 24-48 hours
SaaS-ready 5 payment gateways
acelle versus mailwizz: where each fits

Choosing between two excellent self-hosted EMS platforms.

Acelle Mail and MailWizz solve the same architectural problem (the PHP application layer of an email marketing stack) and ship with overlapping feature sets. The choice between them is rarely binary; both are correct answers to most questions. The decision tree below covers the factors that meaningfully differentiate them in practice.

Framework heritage. Acelle runs on Laravel 12, the most popular PHP framework with a large developer talent pool, modern conventions (queue workers via Horizon, caching via Redis as first-class feature, monitoring via Telescope), and an ecosystem of packages that integrate cleanly. MailWizz runs on Yii framework, which has a smaller community and older conventions but is stable and well-documented. For shops planning to extend the EMS with custom code, Laravel ergonomics are usually preferable. For shops staying on stock features, framework choice is invisible.

SaaS depth out of the box. Acelle ships with multi-tenant SaaS framework that includes five payment gateways pre-integrated (PayPal, Stripe, Braintree, Paddle, Razorpay), per-customer workspace customisation with custom domains, plan management with quota enforcement, and dunning for failed payments. MailWizz's extended license ships similar capabilities but requires more configuration to reach production quality. For operations launching whitelabel ESPs as their primary product, Acelle's faster path to customer-ready dashboards is a meaningful advantage.

Distributed deployment. Acelle 4.x formally supports distributed deployment with Supervisor managing worker processes and remote Redis queues. MailWizz supports the same architecturally but with less official tooling. For operations expecting to scale horizontally across multiple sending nodes, Acelle's Supervisor + Redis pattern is more documented.

Plugin ecosystem. MailWizz has been shipping longer (since 2014 versus Acelle 2016) and has a larger third-party plugin ecosystem. If your operation needs niche functionality (specific CRM integrations, obscure payment gateways, regulatory compliance plugins), MailWizz often has a community plugin already built; Acelle requires custom development for the same features.

License pricing. Acelle is slightly cheaper: $64 regular vs $86 MailWizz, $199 extended vs $275 MailWizz. The savings are nominal at $50-75 over the lifetime of the operation; not a decisive factor on its own but contributes to total economics.

The pragmatic decision: if you are launching a customer-facing whitelabel SaaS with payment gateways as a primary feature, Acelle's faster path matters more than community size. If you are running internal marketing operations and may need niche third-party integrations, MailWizz's larger plugin ecosystem helps. Both are correct for the majority of cases; we deploy and support both.

Factor Acelle Mail MailWizz
License (regular / extended) $64 / $199 $86 / $275
Framework Laravel 12 (modern, large community) Yii (stable, smaller community)
Current version 4.1.5 LTS (Mar 2026) 2.7.8
Native SaaS framework Deep out of box, 5 payment gateways Available, requires more config
Multi-tenant whitelabel Per-customer custom domain, themes Per-customer themes
Distributed deployment Official Supervisor + Redis support Supported, less documented
Queue backend Redis native (Laravel Horizon) Database queue or Redis (config)
Zapier integration Native since v4 Via webhooks + custom triggers
REST API Comprehensive, well-documented Comprehensive, mature
Plugin ecosystem Smaller, growing Larger, established
Community size ~50,000 customers Larger, more forum activity
Best for Whitelabel SaaS, custom development Internal marketing, niche integrations
three configurations · three subscriber tiers

Acelle Mail bundled with hardware sized to your operation.

Same hardware tiers as our MailWizz fleet, sized to Acelle workload characteristics. Laravel application has slightly higher RAM baseline than Yii applications; Redis queue backend prefers RAM over disk. Each plan includes the matching license, Acelle deployment with Supervisor and Redis configured, and 2-hour onboarding.

Up to 100K subscribers · single-tenant ops

Acelle · VPS-2

€79 / month
+ €249 one-time (license + setup)
  • CPU. 4 vCPU dedicated
  • RAM. 8 GB DDR4
  • Storage. 120 GB NVMe
  • Network. 1 Gbps · 10 TB
  • Capacity. 100K subscribers
  • License. Acelle regular ($64)
  • Acelle license included (perpetual)
  • Laravel 12 + PHP 8.3 stack
  • Redis queue backend configured
  • Supervisor managing worker processes
  • MySQL InnoDB tuned for Laravel
  • Whitelabel framework deployed
  • SSL via Let's Encrypt automation
  • 1 IPv4 + IPv6 /64, custom rDNS
  • Volumetric DDoS protection
  • Engineer-direct support
Order on Telegram
5M+ subscribers · distributed deployment

Acelle · Iron-E5

€229 / month
+ €249 one-time (license + setup)
  • CPU. Xeon E5-2680v4 (14c)
  • RAM. 64 GB DDR4 ECC
  • Storage. 2 × 2 TB NVMe RAID-1
  • Network. unmetered / 1 Gbps
  • Capacity. 5M+ subscribers
  • License. Acelle extended ($199)
  • Acelle license included (perpetual)
  • Laravel 12 + PHP 8.3 stack
  • Redis queue backend configured
  • Supervisor managing worker processes
  • MySQL InnoDB tuned for Laravel
  • Whitelabel framework deployed
  • SSL via Let's Encrypt automation
  • 1 IPv4 + IPv6 /64, custom rDNS
  • Volumetric DDoS protection
  • Engineer-direct support
Order on Telegram

Capacity figures assume typical SaaS ESP campaign patterns (mixed customer bases with varied sending cadences). Heavy single-customer deployments may shift sizing differently than multi-tenant deployments. The optional Managed addon (€49/month) covers Acelle version updates within 7 days of upstream releases, daily encrypted backups, and Supervisor process monitoring.

interactive · sizing planner

Match Acelle tier to your SaaS or internal operation.

Acelle workload depends primarily on customer count for SaaS deployments, total subscriber count, and queue throughput requirements. The planner returns the matching tier plus configuration considerations for your specific deployment pattern.

recommended configuration

Acelle · VPS-3

€119/mo + €249 one-time range €79-€229/mo
Hardware VPS-3 baseline
Subscriber capacity Up to 1M
License Extended ($199)
Worker processes 8 Supervisor-managed
why this configuration

For mid-size SaaS ESP operation with up to 1M subscribers across customer workspaces, VPS-3 provides the RAM headroom needed for Laravel + Redis + multiple worker processes plus customer dashboard concurrency.

configuration considerations during onboarding
  • Whitelabel framework: per-customer branding setup
  • Payment gateway integration: webhook configuration, plan mapping
  • Worker scaling: Supervisor process count tuned to load profile
  • Redis sizing: queue depth tracking, memory allocation

Sizing accounts for the Laravel framework's slightly higher RAM baseline compared to Yii. Redis queue backend uses additional 1-2 GB depending on queue depth. Vertical upgrades take 2-5 minutes downtime; horizontal scaling to multi-instance Acelle with shared Redis cluster is a custom engagement for very large deployments.

core capabilities

What Acelle Mail delivers out of the box.

Acelle's feature set covers the standard EMS surface area plus several SaaS-specific capabilities that ship earlier in the onboarding curve than alternatives. The capabilities below are the ones operators most rely on day-to-day.

01

Multi-tenant SaaS framework

Customer registration flows, separate workspaces with isolated lists, campaigns, and automation flows. Per-customer quota enforcement (subscribers, monthly sends, custom limits per plan). Workspace-level admin roles separate from system admin. White-label customer dashboards with custom branding per workspace.

02

Five payment gateways native

PayPal, Stripe, Braintree, Paddle, Razorpay all integrated with subscription billing, plan upgrades, dunning workflows for failed payments, refund handling, invoice generation. No custom development required for standard SaaS billing flows. Cryptocurrency support via custom BTCPay integration we deploy as optional addon.

03

Whitelabel customisation

Custom domain per customer workspace (customers see mail.theirbrand.com rather than yourdomain.com), per-customer logo and colour theme, custom CSS override per workspace, custom email template library presented to customers, fully removable Acelle branding under extended license.

04

Visual automation workflow

Drag-and-drop automation builder with welcome series, abandoned cart, behavioural drips, recurring triggers, time-delay actions, conditional branches based on subscriber attributes or events. Visual flow editor shows the entire automation tree at once. Acelle 4.x added more trigger types and improved the visual editor compared to 3.x.

05

List management + segmentation

Unlimited lists, unlimited subscribers per list, unlimited custom fields per list. Bulk import via CSV or API. Single and double opt-in flows. Subscription confirmation emails fully customisable. List-level blacklisting and global suppression. Segmentation engine with AND/OR logic across attributes, events, engagement history.

06

Email template builder

Drag-and-drop visual editor for non-technical operators. Full HTML editor with syntax highlighting for developers. 100+ pre-built responsive templates included. Per-customer template libraries (customers see only templates assigned to their workspace). Mobile preview, dark-mode preview, plain-text version auto-generation.

07

Analytics + reporting

Real-time campaign reporting with opens, clicks, bounces, complaints, unsubscribes. Geographic and device breakdowns. Per-subscriber engagement timeline. Conversion tracking via custom pixel or webhook. Per-customer reporting in SaaS deployments with scoped data isolation. Insight reports for click-to-open ratio, engagement trends, list health.

08

REST API + Zapier

Comprehensive REST API for subscribers, lists, campaigns, automation, tracking events. Rate-limited per API key. Webhooks for outbound events. Native Zapier integration since version 4 connects Acelle to thousands of third-party apps without custom integration code. Standard pattern: web app forms push subscribers via API, e-commerce platform webhooks trigger automation flows.

09

Distributed deployment + Redis

Acelle 4.x officially supports distributed deployment with Supervisor managing worker processes and remote Redis queues. Horizontal scaling pattern: shared Redis cluster, Acelle web nodes for dashboard handling, dedicated worker nodes for queue processing. Recommended for very high-volume SaaS operations or for fault isolation between web and queue layers.

total cost of ownership

Acelle SaaS economics versus alternatives.

Self-hosted Acelle as the foundation of a customer-facing SaaS ESP versus reselling SaaS platforms or building custom from scratch. Below is a working economics comparison for a representative SaaS ESP launch with 50 paying customers, 500K aggregate subscribers, 3-year horizon.

Scenario: Whitelabel SaaS ESP launch, 50 paying customers in year 1 growing to 200 by year 3, 500K aggregate subscribers growing to 2M, custom branding required, payment gateway integration required, 3-year operating horizon.
comparable

Reselling Mailchimp / SendGrid

Mailchimp partner program~30% margin retained
Customer pricing collected~€60K avg revenue/yr
Cost of goods (Mailchimp fees)~€42K/yr · €126K/3yr
Effective margin~€54K over 3yr
Net margin retained~30% of revenue

No infrastructure to maintain but locked margin. Can't differentiate on features. Customers churn based on Mailchimp branding leaks. AUP risk passes through to your customers.

heavier

Build custom on Mautic foundation

Mautic license€0 (open source)
Engineering time to wrap as SaaS (400h)~€80,000 internal
Iron-E5 hardware€229/mo · €8,244
Ongoing development (50h/yr)~€30,000/3yr
3-year total~€118,244

Full control but full engineering responsibility. Mautic is more flexible than Acelle but requires wrapping in SaaS framework you build yourself. Justified only if you need very specific features Acelle lacks.

expensive

Enterprise platform white-label

Platform license (Mailjet, Litmus tier)~€30,000/yr · €90,000/3yr
Per-customer fees~€20/customer/mo · ~€48K/3yr
Custom domain setup fees~€10,000/3yr
3-year total~€148,000

Branded as enterprise solution but expensive at this customer count. Better economics above 1,000 customers; not at 50-200. Lock-in significant. Migration off platform later requires customer re-onboarding.

Self-hosted Acelle wins decisively on economics for SaaS ESP launches at this scale. The 3-year TCO gap versus reselling translates directly to retained margin: ~€42K of cost-of-goods savings becomes margin on €60K revenue. Versus custom Mautic build, savings are even larger because the engineering investment is already paid for in the Acelle license. Custom Mautic makes sense only when very specific features are required.

technical reference

Stack details, Laravel ecosystem, scaling architecture.

Laravel 12 on the LEMP stack

Acelle 4.1.5 LTS runs on Laravel 12 (released February 2025), which requires PHP 8.2 minimum. Our deployments standardise on PHP 8.3 for the performance improvements and stability of that version. Laravel 12 changes the framework's directory structure compared to earlier versions and adopts new conventions for service providers and middleware; our reference deployment handles these migrations cleanly so you receive a modern, well-organised codebase.

PHP-FPM tuning for Laravel applications differs from general PHP application tuning. Laravel's request lifecycle includes service container resolution, middleware pipeline execution, and route resolution through compiled route caches. Our deployment configures Laravel-specific opcache preloading (the preload script that loads framework classes into shared memory at PHP-FPM startup) which materially improves request latency. opcache.preload, opcache.preload_user, and memory_consumption all set appropriately.

MySQL configuration follows Laravel ORM patterns: innodb_buffer_pool_size sized for the working set, query log enabled for slow query analysis during tuning, binary logging for point-in-time recovery if backup is enabled. Laravel's Eloquent ORM generates predictable query patterns that benefit from standard MySQL tuning; no exotic configuration required.

Redis as queue backend

Acelle 4.x uses Redis as the default queue backend rather than database-backed queues. Redis-backed queues are materially faster (sub-millisecond enqueue/dequeue versus tens of milliseconds for database queues) and handle concurrent worker access without contention. Our deployment configures Redis with persistence (AOF mode for queue durability across restarts), memory limits sized to expected queue depth, and connection pooling between PHP-FPM and Redis.

Acelle's queue jobs include campaign sending dispatch, bounce processing, FBL parsing, automation flow execution, and tracking event aggregation. Each job runs in a worker process; the worker count tunes the parallelism. Standard configuration: 4 workers on VPS-2, 8 workers on VPS-3, 16 workers on Iron-E5. Higher worker counts increase throughput up to the point where database or delivery layer becomes the bottleneck.

Supervisor managing worker processes

PHP worker processes need restart on memory pressure, on application updates, on certain types of errors. Supervisor manages the worker lifecycle: starts workers on boot, restarts crashed workers, gracefully restarts on application code changes, sends signals for clean shutdown. Without Supervisor, workers must be managed via systemd or custom scripts; Supervisor is the Acelle community's preferred pattern.

Our deployment configures Supervisor with one configuration file per worker pool, autostart enabled for production deployments, autorestart with configurable backoff to avoid restart storms on persistent failures, log rotation for worker output to prevent disk exhaustion, and signal handling for clean termination during deploys. The Supervisor dashboard available via supervisorctl for operational inspection of running processes.

Distributed deployment patterns

Single-instance Acelle scales to several million subscribers and 100+ concurrent customer workspaces on Iron-E5 hardware. Beyond that, distributed deployment becomes the architecture. Acelle 4.x added official documentation and tooling for the distributed pattern: web nodes serving customer dashboards behind a load balancer, dedicated worker nodes processing queues, shared Redis cluster as message broker, shared MySQL or MySQL-compatible cluster (Galera, Vitess) as data layer.

The distributed deployment is a custom engagement; we quote separately based on architecture. Common configurations: 2 web nodes + 4 worker nodes + Redis cluster + MySQL primary-replica setup, sustained throughput of 10M+ daily messages and 500+ concurrent customer workspaces. Pricing for the full deployment starts at €1,500/month for the infrastructure plus one-time setup engagement of €2,500-4,000 depending on architecture complexity.

Backup and version management

Acelle ships with an Upgrade Manager dashboard that handles version updates: download the new version, backup the current installation, run database migrations, switch to new code, verify functionality, rollback if needed. The official upgrade path is well-tested across versions; our deployments use it for routine updates with the Managed addon.

Database backup follows the standard MySQL pattern: mysqldump for logical backups, Percona XtraBackup for hot physical backups when database size becomes large. Application-level backup includes Acelle files, customer-uploaded assets in storage/app, and Redis persistence files. Encrypted backups to second jurisdiction with 30-day retention available via the Managed addon.

questions before you order

Frequently asked.

What is Acelle Mail and how does it differ from MailWizz?

Acelle Mail is a self-hosted email marketing application written in PHP on the Laravel framework, currently version 4.1.5 LTS. Compared to MailWizz, Acelle ships with stronger native multi-tenant SaaS framework (more sophisticated whitelabel branding per customer, multiple payment gateway integrations including PayPal, Stripe, Braintree, Paddle), a more modern Laravel-based codebase that integrates better with developer ecosystems, and slightly lower license pricing ($64 regular / $199 extended versus MailWizz $86/$275). MailWizz has a larger operational community and more third-party plugins. Both are excellent; the choice typically comes down to whether you prefer Laravel ergonomics for customisation (Acelle) or the broader plugin ecosystem (MailWizz).

Is the Acelle license included in the bundle?

Yes. The setup fee includes the Acelle license matched to your tier. VPS-2 plan ships with the regular license ($64 retail value); VPS-3 and Iron-E5 plans ship with the extended SaaS license ($199 retail value, required for multi-tenant whitelabel SaaS operations). Both licenses are perpetual with lifetime updates from upstream Basic-Technology. Six months of upstream support included with each license; renewable for additional support periods.

When do I need the extended license?

Extended license required when you operate Acelle as a multi-tenant SaaS platform: customers register, get their own workspaces, pay you for sending capacity through integrated payment gateways. Regular license covers single-tenant use: your own marketing, your own list, your own employees logging in. The technical capability is the same; the licensing scope differs. If you plan to use Acelle as the foundation of a customer-facing email marketing service, the extended license is required by upstream terms.

How does Acelle handle high-volume sending?

Acelle 4.x introduced official support for distributed deployment with Supervisor-managed worker processes, remote Redis queues for horizontal scaling, and integration patterns for clusters of sending servers. The application itself does not impose volume limits; throughput depends on your delivery layer (Postfix, PowerMTA, third-party SMTP) and on how many worker processes you can run in parallel. Single-instance Acelle on Iron-E5 hardware sustains millions of subscribers; multi-instance Acelle scales further through database sharding and Redis queue distribution.

Can I customise the Acelle interface for whitelabel SaaS?

Yes. Acelle ships with native whitelabel features: per-customer custom CSS, customer-specific themes (dark, light, plus colour variants), custom logo per workspace, custom domain mapping for customer dashboards (so customers see their own brand domain rather than yours), and full control over the email template library presented to customers. The extended license allows you to remove all Acelle branding and present the platform as fully your own. We deploy the customisation framework during onboarding; specific brand work is your responsibility or available as a custom development engagement.

What payment gateways does Acelle support?

Native integrations with PayPal, Stripe, Braintree, Paddle, and Razorpay. Each gateway integration handles subscription billing, plan upgrades, dunning for failed payments, refunds, and invoice generation. For operations preferring cryptocurrency billing (matching our broader payment posture), we deploy a custom BTCPay Server integration that we have built and refined across multiple Acelle SaaS deployments; pricing for that integration starts at €499 as a custom engagement.

Does Acelle have a REST API for integration?

Yes. Acelle exposes a comprehensive REST API covering subscriber CRUD, list management, campaign creation and dispatching, automation flow triggers, segment management, and tracking event retrieval. API authentication via per-user API keys with rate limiting per key. Webhooks available for outbound events (subscriber added, campaign sent, opens, clicks, bounces, complaints). Acelle 4.x added native Zapier integration for connecting to thousands of third-party services without custom code.

What is the Laravel framework and why does it matter?

Laravel is the most popular PHP framework, used by tens of thousands of applications in production. Acelle running on Laravel 12 means the codebase follows modern PHP conventions, integrates with the broad Laravel ecosystem (queue workers via Horizon, caching via Redis, monitoring via Laravel Telescope), and is straightforward to customise for developers familiar with the framework. Versus MailWizz which uses Yii framework: both are valid choices; Laravel has a larger talent pool if you plan to extend the application yourself.

Can I migrate from MailWizz to Acelle later?

Yes. Subscriber data exports cleanly from MailWizz (via API or database dump) and imports into Acelle (via API or CSV bulk import). Custom field mappings need attention (the schemas differ slightly). Automation flows do not migrate automatically because the visual representations differ; flows must be rebuilt manually. Most operations that migrate either run both in parallel during transition (for 30-90 days) or migrate listwise during a planned cutover. We support migration as consulting engagement at €199/hour.

What if I outgrow my tier?

Vertical scaling (VPS-2 to VPS-3 to Iron-E5) takes 2-5 minutes downtime during a brief reboot; Acelle migrates cleanly across hardware sizes. Horizontal scaling to distributed deployment with multiple worker nodes, shared Redis cluster, and database replication is a custom engagement starting at €1,500/month for infrastructure. Most SaaS ESP operations run a single tier for years; growth from 50 customers to 500 typically fits within Iron-E5 if database is well-tuned and worker count is right-sized.

Ready to deploy Acelle Mail?

Telegram order takes 10 minutes. Hardware provisioned within 15-30 minutes for VPS tiers, 4-8 hours for Iron-E5. Acelle installed, license activated, Laravel 12 stack tuned, Supervisor + Redis configured, whitelabel framework ready within 24-48 hours. License is yours regardless of cancellation.

# Median Telegram response: 12 minutes during operating hours